Student Life

Final Year: Week Three

So, this week was an interesting week of classes. Although, I’d heard of some of the theorists and ideas before, I enjoyed learning more about them in detail and how they applied to this semesters modules. Also, some assignments became clearer making myself feel more confident about completing them. Anyway, that is the overview of my week so, its time to get into detail about all three as well as discuss my dissertation progress.

Media Technologies entailed reading about McLuhan, a rock star theorist known for providing revolutionary ideas about the media. McLuhan believes that the medium is the message however, that does not mean he completely disregards the content of the media either. He’s famously known in corporations throughout America as the guy who told companies they didn’t understand media at all and explained it to them before being hired. His main idea is that everything should be considered as ‘the media’ for example, the desk I’m writing this blog post as is a media, an extension of self. He’s interesting to read because he talks in metaphors so, while difficult to dissect what is being said, if you understand him it’s revolutionary. However, he is largely criticised for speaking in metaphors as they deem him confusing and to general when speaking on the media. It was definitely an interesting and enjoyable week.

Moral Panics saw us looking at the ‘Attributional Model of Moral Panics’ created by Goode & Ben-Yehuda. Their module is similar to the work of Cohen and ‘The Processual Model’ however, while Cohen’s model is flexible and non-linear, their model is meant to be followed strictly and in that order in order for something to be deemed a Moral Panic. Now, we have looked at both I have to say I much prefer the work of Cohen, as his approach is not linear, it doesn’t have an order to it. Overall, it was a recap on some of the stuff I’d heard in sociology but it was interesting to get more in-depth instead of scratching the surface, as we did in A-Level. Next week is the turn of the video nastie which I’m looking forward too. It’s good that we are getting into the case studies and can apply the models more freely. Overall, I’m excited to get into more detail now and enjoying my elective (chosen) module.

Finally, Globalisation and The Media moved from Globalisation theories to analysing the media in the Global South, specifically Africa. Firstly, we went over key terms which will be useful for a semester two module as well as this, surrounding colonialism and imperialism. The African media development has been uneven and under-developed in the sense that they do not use the newest technology. Also, there are key factors that impact upon the media, the first mentioned above but the others pertain to government, the countries development overall and their economy. On top of this, we got a screening it looked at the history of Africa suggesting they had swapped a racial apartheid for an economical one which, the documentary proved in my eyes. The reading was interesting it looked at the development of the tabloid, and an additional reading looked at how media was used within the Rwandan Genocide- a radio being the media. Out of the two, I really enjoyed the second reading however we didn’t discuss it due to only myself and one other person being the only ones to read it. It was an interesting week and we’ll be looking at Latin America.

Overall, I’ve been enjoying getting into classes more now that the beginning theories that we need to know have passed. Assignments are coming up so, it’ll be hard to juggle everything on top of my dissertation however, news on the dissertation front. I have my first meeting on Tuesday and am looking forward to discussing it more.


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